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Audi Motors
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Audi is a German Automobile Company which caters for the high-end auto lovers. The
Audi originally founded in 1910 by August Horch and since then it has dramatically
evolved during the course of its automobile history. Since 1964 Audi has been almost
fully owned (99.7%) subsidiary of Volkswagen group. The value proposition of Audi
motor vehicles would comprise of attractive, sophisticated and technically perfect.
The competitive advantage of Audi cars stems from various value propositions. Creativity,
commitment and enthusiasm are few of many.
Audi’s emblem is a sound manifestation of its evolution and history. The famous
emblem with four rings symbolizes how Audi, one of the German oldest car manufacturers
has stepped in to the automobile industry. In 1932 four independent vehicle manufacturers
merged together with the intention of having synergies in terms of cost rationalization
and countering the fierce competition around the world. The amalgamation of the
four companies namely Audi, DKW, Horch and Wanderer has formed a new entity called
Audi AG.
Audi is a car manufacturer for exquisite car lovers and aims to cater for the top-end
of the segment. With its value propositions of stylish, sophisticated and technically
advanced features of Audi brand has made the company stand out from the rest of
its rivals. Audi is a Premium brand growing aggressively and on a quest to become
the world’s leading Premium manufacturer. In 2006, 905,188 vehicles were sold –
another sales record and excellent proof that the Audi brand, with its accentuated
sporting appearance, is well received by customers.
Audi has a proud racing history by taking part in many world championships and has
won five times at Le Mans 24 Hour-title. The racing heritage of Audi is believed
to have lot of benefits in terms of its sales as well as brand image. The success
on the racetrack has given the Company remarkable sales in the past. However the
syndrome of “Win on Sunday, Sell on Monday” is not a business reality anymore as
the automotive industry has become increasingly complicated.
One of the distinctive features of Audi is the precision in technology. Company
is innovative in experimenting the cutting edge technology in their plants and has
a long history of becoming victorious in their quest. The Audi’s corporate tagline
is one of the underlying principles which the company pursues. The tagline says
advance through technology which describes the priority given for the technology
in Audi.
The Italian luxury sports carmaker Lamborghini now is a subsidiary of Audi AG. The
world famous iconic sport brand was taken over by Audi AG in 1998 and the business
operation is coming under Volkswagen Group. After becoming the sole owner of Audi
AG Lamborghini has achieved greater heights in terms of sales.
Audi’s unique driving experience is another distinctive feature of an Audi vehicle.
Since Company is catering for the high end segment it always makes sure the value
the customer gets is more than what they pay. The unique combination of design,
performance, technology and safety has given the brand a competitive edge over their
rivals which are almost impossible to match. Further, dedication to detail is reflected
in every aspect of the car and each system is designed to match the exact requirements
of the Audi customers resulting a seamless combination of automotive performance.
Currently, Audi's sales are growing strongly around the globe specially in Europe.
It has registered a more than nine percent growth ( Units) in 2006 as compared to
2005, which is a remarkable achievement despite the fierce competition in the automobile
industry. In 2006 alone Audi has sold 905188 units of cars worldwide of which Germany
was the dominant segment. |
Audi-A3 |
Audi-A4 |
Audi Locus Concept |
Audi-Q7 |
Audi-TT |
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