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Honda Motor Company
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History of Honda Motor Company began with a vision of one man- Soichiro Honda. Today,
Honda Motor Co., Ltd is one of the dominant car manufacturing companies around the
globe. Honda Motor co. Ltd was incorporated in 1948 in Japan by Soichiro Honda with
a capital of 100,000 Yen and 34 employees. Subsequently it opened its first overseas
plant in America in 1959; American Honda Motor Co., Inc. Since its establishment in 1948, Honda has remained in the fore front by creating value additions and providing
products of the highest quality with innovation for its worldwide Clientele. In
addition, the Company has carried out its activities with a commitment to protecting
the environment and enhancing safety in a mobile society. The Company has accelerated
its efforts on fuel efficiency, zero-emissions, and hydrogen-powered fuel cell cars.
The car models of Honda would comprise of Accord, Beat, CR-V, HR-V, Jazz, NSX, S2000
and Stepwagon. Just to name few of many. Honda Accord is one of the core products
of Honda family and its uniqueness is largely owing to its “completeness”. It scores
well in all of the categories that people expect what a family vehicle to be and
this has led Accord to become an automotive icon. The Honda is also renowned for
one of the most fuel-efficient car company in the automotive arena and a leader
in the development of cutting age technologies to improve fuel efficiency and reduce
CO2 emissions. Honda is reckoned as one of the world’s largest manufacturers of
engines and has earned its reputation for unsurpassed quality, performance and reliability
of its cars.
Honda has achieved several landmarks in its history of automobile. Out of these,
recently it has become the second largest seller of automobiles in Japan surpassing
the automobile Giant; Nissan. Honda’s models are strongly associated with advanced
design and technology which are innovations to establish its well known characteristics
like qualities of durability, reliability and fuel- efficiency. Fuel efficiency
and the high engine performance are reckoned as the major selling points of Honda
automobiles. The Company has a unique competitive advantage in engine performance.
The story of Honda would not be complete without mentioning the motor sport history.
Honda has a rich motor racing history which literally dates back to 1954. Establishing
the Honda Racing Corporation was the first step of many. Honda participates in motorcycle
and motorcar races throughout the world by introducing high potential racing machines.
These activities would be an important source for the Company to establish a sound
value proposition in terms of their products. This would also render Honda a competitive
advantage over their rivals. Honda racing corporation also contributes to the promotion
of motor racing through a range of activities that include manufacturing racing
motor cycles and cars, support for satellite teams, and rider education programs.
Honda operates with two basic principles of “Respect for the Individual” and “The
Three Joys”. “Respect for the individual” reflects that company gives proper attention for the personified
requirements of the customers. The Company would travel to any
length to make the customer satisfied. “The Three Joys” comprise of joy of buying,
joy of selling and joy of creating. By complying to these basic principles, since
its establishment, Honda has remained in the fore front by creating new values and
providing products of highest quality at a reasonable price for its worldwide customers.
“Challenging the Limits” is the tagline of Honda and is a phrase commonly heard
across Honda Motor Company. This tagline would give the employees an impetus to
out-think and out- perform its competitors every step of the way in order to survive.
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Honda City |
Honda Accord |
Honda CRV |
Honda Fit |
Honda S2000 |
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